⚖️Promotion guidelines

Scams and out of guidelines SmAC are treated the same

Good to know: Our Promotion guidelines provide guidance on what types of smart ad contents are at risk of being tagged as scams.

When a SmAC is tagged as a scam, it is reviewed against these policies.

Scam SmAC promoters will lose their funds and won't be able to launch new SmAC. Not in PPeC 1.0 nor in PPeC 2.0 nor in any other PPeC projects.

Guidelines

1. Prohibited Content

1.1. Illegal Products or Services

Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.

1.2. Discriminatory Practices

Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

1.3. Tobacco and Related Products

Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.

1.4. Unsafe Substances

Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements.

1.5. Weapons, Ammunition, or Explosives

Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.

1.6. Adult Products or Services

Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning must be targeted to people 18 years or older and must not focus on sexual pleasure.

1.7. Adult Content

Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.

1.8. Third-Party Infringement

Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please tag a SmAC as a scam.

1.9. Sensational Content

Ads must not contain shocking, sensational, or excessively violent content.

1.10. Personal Attributes

Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical condition), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.

1.11. Controversial Content

Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.

1.12. Non-Functional Landing Page

Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.

1.13. Cheating and Deceitful Practices

Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.

1.14. Grammar & Profanity

Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly.

1.15. Personal Health

Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.

1.16. Payday Loans, Paycheck Advances, and Bail Bonds

Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday. Short term loan refers to a loan of 90 days or less.

1.17. Misleading Claims

Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users.

1.18. Spyware or Malware

Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

1.19. Unacceptable Business Practices

Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

1.20. Sale of Body Parts

Ads must not promote the sale of human body parts or fluids.

1.21. Vaccine Discouragement

Ads must not discourage people from vaccination or advocate against vaccines.

1.22. Inflammatory Content

Ads must not contain claims that a person or group of people are a threat to the physical safety, health, or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability, or immigration status. Ads must not promote violent or dehumanizing speech, statements of inferiority, or contempt or disgust based on protected characteristics or immigration status.

1.23. Militarized Social Movements and Violence-Inducing Conspiracy Networks

Ads must not contain praise, support, or representation of individuals or groups with ties to violence.

2. Restricted Content

2.1. Alcohol

Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, including but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Thailand, Turkey, United Arab Emirates and Yemen.

2.2. Promotion of Over-The-Counter Drugs

Ads that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws.