> For the complete documentation index, see [llms.txt](https://paidperclick.gitbook.io/ppec-document/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://paidperclick.gitbook.io/ppec-document/guides/promote.md).
# Promote
Make your ads smarter and working for you!
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**Good to know:** you will need a minimum amount of $PPeC to launch a SmAC. Your holding will determine how many SmAC you can launch.
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**Good to understand:** Read [promotion guidelines](/ppec-document/using-the-web-site/promotion-guidelines.md) before launching a SmAC. All SmAC that do not follow the [promotion guidelines](/ppec-document/using-the-web-site/promotion-guidelines.md) will be treated as scams.
Promoters who post scam SmAC, or who are out of SmAC [promotion guidelines](/ppec-document/using-the-web-site/promotion-guidelines.md) will experience a loss of funds, and will not be able to launch SmAC; not only in [PPeC 1.0](/ppec-document/using-the-web-site/ppec-1.0.md), but also in [PPeC 2.0](/ppec-document/using-the-web-site/ppec-2.0.md) and PPeC Extension.
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## Quick Links
* [How to launch a SmAC](#how-to-launch-a-smac)
* [How to fund a SmAC](#how-to-fund-a-smac)
* [How to reclaim $PPeC](#how-to-reclaim-ppec)
* [How to unpledge $PPeC](#how-to-unpledge-usdppec)
* [SmAC Cycles and States](#smac-cycles-and-states)
## What if my SmAC is not a scam, but was tagged as such?
Your SmAC will be reviewed against the [promotion guidelines](/ppec-document/using-the-web-site/promotion-guidelines.md), if it is not a scam it will still run until it expires.
## What to promote?
Post your smart ads the same way you post regular (*we don't want to say dumb*) ads.
Example of promotions:
* Twitter account
* NFT projects
* Crypto projects
* YouTube channel
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**Guideline :** This is a PG-13 project, let act accordingly.
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## What is a SmAC budget?
The collateral for a single SmAC, or the pledged amount of $PPeC needed to fund a SmAC and get it running.
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This is not your actual $PPeC holding. You can still spend, and transfer your tokens.
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## What is a SmAC coffer?
A SmAC coffer is the contract's address which holds $PPeC sent by the promoter to handle all claims.
## What is a SmAC pledge?
The sum total of all your collaterals for your funded and unfunded SmAC. In other words, the sum total of all your SmAC Budgets.
## What is the promoter fee?
The amount you, a promoter must pay for running a SmAC on the platform. This is never paid if all rewards were claimed, in other words, if the coffer was emptied by your audience. It is only paid when you as a promoter reclaim your $PPeC from the coffer *AKA* get a refund.
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**Good to remember :** Make sure you close your ad(s) after 15 days.
By closing your SmAC, you will reduce your pledged amount, and be able to launch more SmAC whenever your project requires it.
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**Good to understand :** If you fail to close your SmAC within 19 days, it will become a [Bounty SmAC](/ppec-document/guides/smac/what-is-a-smac-cycle.md#a-bounty-smac-cycle); consequently, your coffer balance will be claimable by any $PPeC holder.
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## How to launch a SmAC
### 1. Check your $PPeC balance above the PROMOTE button, then click on the PROMOTE button to open up the modal.
### 2. Fill out your SmAC information in the modal then click on the PROMOTE button.
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Do not refresh the page while your request is being processed. If you refresh the page while our system is processing your request, the image will not upload to the database.
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If the **PROMOTE** button is light blue , this means that you have an error. Check all warnings, check all fields.
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### 3. Confirm on MetaMask to launch your SmAC
 
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You should see a **FUND** button for your new SmAC. *Happy SmAC-ing!*
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## How to fund a SmAC
When your SmAC shows a **FUND** button, it is ready to be funded with $PPeC.
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Do not send multiple funding request for a single SmAC. Multiple funding request will overfund your SmAC. You will need to wait 15 days to get those funds back.
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## How to reclaim $PPeC
When your SmAC shows a **RECLAIM** button, your $PPeC are ready to be reclaimed and unpledged.
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Reducing your pledged balance will allow you to launch more SmAC.
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## How to unpledge $PPeC
When your SmAC shows an [**UNPLEDGE**](/ppec-document/using-the-web-site/glossary.md#words-and-their-definitions) button, your pledged budget is ready to be unpledged.
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Reducing your pledged balance will allow you to publish more SmAC.
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**Definition :** Unpledge - Reducing one's pledged $PPeC balance.
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## SmAC Cycles and States
    